The MFA Guide is an essential learning resource for anyone wanting to understand the fundamentals of the media agency industry, suitable for those currently working at a media agency as well as the broader community.

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Out of Home is rapidly evolving and  increasingly complex, with a wide range of environments and formats for advertisers to navigate. This course delivers best practice foundational knowledge to help teams plan, buy, and evaluate Out of Home campaigns with confidence.

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The MFA Digital Foundations Certification Program has been created by the industry for the industry, led by the MFA Interactive Committee in collaboration with a team of industry experts.  It provides the industry with a solid and consistent level of foundation digital media knowledge.

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The Television Foundations program sets a benchmark for what constitutes basic television proficiency, ensuring that all members have a clear understanding of the television landscape, including its terminology, planning process, the trading models, and the evaluation and measurement methods.

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