Digital Update

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Tue 04 Jun

08:30AM - 11:30AM

Industry

Presenters

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Performics
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JCDecaux
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Snapchat

Blink and you’ll miss it, quick as a flash and it’s gone. That’s digital for you, and if you don’t have your finger on the pulse and you’re not keeping yourself in the know on what’s happening then say ‘Adios’ to moving up that ladder.

Leading digital guns will give you the low down on what they know. For example, it might be about the latest trends, an overview of what’s happening now, digital innovations or just something they are really passionate about.

Why go to this Event?

Aaron will be talking about;
Shifting gears from targeting people, to targeting mindsets. Learn how to interpret every unique digital touchpoint to learn more about the consumer’s state of mind in the moment that matters. Pay more attention to understanding how mindsets, or intent, can change in any given minute, day, week or month – despite being the same individual with the same demographics and identity. Find out how to bring behavioural insights to life through intent-based performance marketing initiatives.

 

Oliver will be talking about;
Digital #IRL
Out of home is at the nexus of the physical and digital worlds. Find out how it’s not just about advertising – data driven solutions are making out of home and cities smarter than ever before.

 

Kathryn witll be talking about;
Apposphere - Snap Chats recent partnered study into providing a deeper understanding across the sphere of social app usage - why users choose the apps they do, when they spend time on each, and how each app makes them feel.

 

 

 

What should I bring?

  • Bring a pen
  • Coffee

Where to go?

Location Map

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