Strategy | MELB F2F

Great ideas start with great strategy.

This practical workshop is designed to help NGENers build stronger responses to the NGEN Award brief by breaking down how to approach a challenge from insight through to channel thinking.

Using the live NGEN Award brief, attendees will learn how to unpack the problem, identify useful audience and market insights, and build a clear strategic framework to guide their thinking. The session is designed to feel practical, approachable and directly relevant to the award process, while building skills that apply far beyond the competition itself.