Future Media Spotlight | WEB

Today, most of us can produce media recommendations with AI, but fewer can tell you whether they're any good. Knowing how media really works, and having the ingenuity to do something original with it, is what sets you apart.

This session looks at how AI fits into day-to-day media work: which tasks to hand over, which to keep, and how to keep building your craft while the tools get faster. Expect a live demo, habits you can use that afternoon, and an honest view of the skills worth protecting as roles change.

The Future Media Skills series helps you make sense of it all. Each session dives into a key industry trend and translates it into practical, usable knowledge you can take back into your role.

Designed to be grounded and actionable, these sessions focus on what actually matters — helping you stay relevant, think strategically, and keep moving forward.