Persuasive Storytelling | SYD F2F

Facts inform. Stories transform.

If you’ve ever shared a great idea that didn’t gain traction, chances are the issue wasn’t the idea, it was how it was delivered. Storytelling changes the way messages are received by engaging emotion, memory, and trust; the real drivers of decision-making.

In this dynamic NGEN session, you’ll learn what actually happens in the brain when we hear a story, why storytelling reduces pushback, and how to use it deliberately to guide thinking and action. You’ll move beyond vague anecdotes and learn how to structure stories that feel obvious, credible, and easy to accept.

Expect insight, application, and tools you can use immediately.