Insight to Idea | MELBOURNE F2F

In this session, you'll learn how to crack the code of successful idea generation by starting with the right insight—not just data. We’ll explore how to distinguish between mere data points and true insights that unlock creative possibilities. By applying these insights effectively, you’ll develop innovative solutions that resonate more deeply and have a greater impact.

Whether you’re looking to fuel creativity in campaign development or drive better problem solving, this session will equip you with the skills to transform insights into powerful ideas. Key takeaways include learning to differentiate data from insight and how to apply those insights to shape your creative strategy.

We recommend this session to all NGENers looking to enter awards in 2025!