Boomtown Masterclass: Rethink Regional | WEBINAR

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Thu 14 Oct

10:00AM - 11:30AM

Workshop

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Boomtown

Boomtown represents a whopping 9.1 million regional Aussies – 36% of our population. Thanks to the ‘work from anywhere’ phenomenon that’s emerged in the past 18 months, Boomtown is now at full tilt with record numbers of city residents making regional communities all over the country their new homes. These ‘metro migrants’, including a large number of young professional families and digital nomads, are helping to redefine regional Australia and providing fresh, untapped opportunities for brand growth, competitive advantage and return on investment.

 9 out of 10 of media buyers have used regional media in the past year and 96% are considering using Boomtown in their next campaign.

Level-up your skills on what B&T recently referred to as ‘Adland’s hottest frontier’ and make a career unlimiting move with the Boomtown masterclass.

Why go to this Event?

  • To gain an insider’s view of the regional landscape – its residents, the economic, political and social outlook, and consumer behaviours.
  • Want to know the most effective channels for reaching regional Australians? We’ll take a look at media consumption trends and the Top 5 facts by channel, regional vs metro.
  • Future outlook: find out where government investment will be flowing in the near future and the outlook for growth in regional Australia.

What should I bring?

  • Pen

Where to go?

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