Digital Update

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Wed 02 May

08:30AM - 12:00PM

Workshop

Presenters

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The Media Store
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Nielsen
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Mindshare

Staying up-to-date with all things digital is a must if you want to get ahead in our business. At this session, leading digital media experts will share their area of expertise and what you need to know to stay on top of your digital game, this includes the latest trends, what’s happening now, and digital innovations that are right around the corner. We look forward to seeing you there.

Why go to this Event?

Your speakers will cover the below topics;

The future of machine learning and artificial intelligence in digital advertising. (Suryabala Shenbagamurthy ) 

1. Understanding ML and AI, role and functionality in digital advertising 

2. Use of automation tools in day-to-day tasks on the job

 

Digital Audience Measurement Update (Alex Smith)

1. What is digital audience measurement and how does it work?

2. Who uses digital audience measurement data and its importance in a dynamic media landscape.

3. The key areas of focus for digital audience measurement in 2018.

 

The importance of context in digital advertising (Luke Hills)

1. Exploring the issues around brand safety in regards to context and content and how to circumnavigate this. 

2. The positive ways you can use technology to target more effectively.

What should I bring?

  • Your own pen
  • Your NGEN Keep Cup & coffee
  • Your passion for digital!

Where to go?

Location Map

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