Staying up-to-date with all things digital is a must if you want to get ahead in our business. At this session, leading digital media experts will share their area of expertise and what you need to know to stay on top of your digital game, this includes the latest trends, what’s happening now, and digital innovations that are right around the corner. We look forward to seeing you there.
Your speakers will cover the below topics;
The future of machine learning and artificial intelligence in digital advertising. (Suryabala Shenbagamurthy )
1. Understanding ML and AI, role and functionality in digital advertising
2. Use of automation tools in day-to-day tasks on the job
Digital Audience Measurement Update (Alex Smith)
1. What is digital audience measurement and how does it work?
2. Who uses digital audience measurement data and its importance in a dynamic media landscape.
3. The key areas of focus for digital audience measurement in 2018.
The importance of context in digital advertising (Luke Hills)
1. Exploring the issues around brand safety in regards to context and content and how to circumnavigate this.
2. The positive ways you can use technology to target more effectively.
“You guys do an incredible job and should be super proud! Not only is the information relevant and engaging, you all present it in a cool/fun way and it's really refreshing to find everyone very approachable. Thanks!! ”
“NGEN is a fantastic community - keep up the good work”
“NGEN is such a great platform to connect with other like minded individuals within the industry where we are able to provide insights into the media industry and how we can all progress and move forward.”
“I am very grateful to be a part of NGEN, thank you all very much! You are awesome! ”
“Loved all the sessions I have attended and I have been able to apply tools and skills I have learnt in my every-day work”
“Love the professional development opportunities that NGEN provides. Always look forward to the sessions and enjoy teaching my team what I have learnt.”
“Coming from another market, NGEN has been an amazing resource - happy to be a part of it and happy my company encourages participation in sessions!”
“NGEN is priceless, I can't imagine my first few months in the industry without it!”
“Negotiation Skills with Rob Pyne was by far my favourite, lots of good tips and tricks on negotiation”
Seven Affiliate Sales