NGEN PLUS Understanding CMO's | WEBINAR

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Thu 24 Sep

09:30AM - 11:00AM

Workshop

Presenters

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The Nest Consultancy

Working with CMOs and understanding the client perspective is crucial to a successful media career, whichever side of the media landscape you’re in.

In this session, experienced industry expert Greg Graham will lead the discussion around understanding CMOs, highlighting the importance of establishing trust, building relationships through communication, understanding clients’ businesses and working collaboratively with all stakeholders. 

We will then hear from a CMO (Genelle Sharples from Telstra) and their partner agency (Aimee Buchanan, OMD CEO) for a panel discussion on how to up your game when it comes to client management and adapting your approach to deliver what CMOs want.

Why go to this Event?

  • Learn how to think about your role from the CMO POV.
  • Understand the importance of collaboration across agency, media owner, creative agencies and clients.
  • Understand how you can bring strategic insights and critical thinking to life.

What should I bring?

  • Pen
  • Coffee

Where to go?

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