Working with CMOs and understanding the client perspective is crucial to a successful media career, whichever side of the media landscape you’re in.
In this session, experienced industry expert Greg Graham will lead the discussion around understanding CMOs, highlighting the importance of establishing trust, building relationships through communication, understanding clients’ businesses and working collaboratively with all stakeholders.
We will then hear from a CMO (Genelle Sharples from Telstra) and their partner agency (Aimee Buchanan, OMD CEO) for a panel discussion on how to up your game when it comes to client management and adapting your approach to deliver what CMOs want.
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