Connections Part 1 | WEBINAR

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Tue 21 Apr

09:00AM - 10:00AM

Workshop

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The Ideas Business

PLEASE NOTE THIS IS A 2 PART WORKSHOP. SESSION 2 WILL RUN ON MAY 6 AT 9AM. YOU SHOULD ONLY REGISTER IF YOU CAN DO THE FOLLOW-UP WORK AND ATTEND BOTH SESSIONS.  

Believe it or not, there is no such thing as a new idea. Everything that has been created, has already been created. Everything we think is ‘new’ is just an iteration of what has already been made.

Steve Jobs said “creativity is just connecting things”. To practice creativity means taking ingredients that already exist and learning how to combine them in different ways.

So it means that solutions to most problems already exist – you just have to find out where they are, learn to connect them, and apply them to the problem you’re trying to solve. A communications challenge; a media problem; a campaign idea – all can be improved by using Connections.

How can you make connections? How do you recognise which connections work, and which don’t? How can you apply the skill of ‘connecting’ to solve real problems for clients? And how can learning about connections help unlock your creativity? 

The NGEN team will be sending out the Webinar details via email one day prior to this session.