Data Story Telling

NGEN Masters 3-5 years

Tue 27 Aug

08:30AM - 10:00AM




Media is a numbers game. To be good at the game, it helps to be able to turn numbers into stories. Too many media presentations feature bullet pointed lists of facts, so in this session we’ll look at how to build a narrative with your number and how to delight your clients with data.

In an industry awash with data, the ability to explain what the data means – the “so what” - is becoming an increasingly valuable skill. We’ll show you what we’ve learnt from working with hundreds of agency and media owner staff to help them turn their facts into fantastic pitches and presentations.