Commercial Acumen

NGEN Masters 3-5 years

Wed 15 May

09:00AM - 12:00PM




If you had a lemonade stand when you were a kid, then you understand the basics of business: sales minus costs equals profit. However, in the 21st Century businesses are constantly creating innovative, fascinating ways of making money.

Understanding traditional and disruptive business models is a crucial skill for anyone who wants to go high up in the media industry.

In this new NGEN session, we will investigate the fascinating business strategies of companies in media and beyond: from Facebook, to Afterpay, to McDonalds.

You’ll learn the 3 building blocks that make up any business model and how to quickly chunk down and understand a client’s business model. Plus, you’ll be able to show how what you do affects a client’s bottom line.