What does a strategist do? How does the strategy impact the campaign process? Or how can you become a strategist?
You will have the opportunity to hear from some of the industry’s most senior Strategy Directors on the thinking that goes into creating a great strategy.
This session will be led by Mitch Hunter from PHD, Mike Deane from MediaCom and Joe Lunn from Mindshare Australia.
Understanding the Brand, the Market and the Consumer are crucial in determining insights that lead to choosing the best channels to connect the message to the consumer.
This session will take you through those steps, and there will be a short workshop to determine “how to get an insight” and “creating the Comms platform”. If you want a Career in Strategy or want to understand the role better, this session will provide you with the knowledge of what is required...
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