Understanding the Brand, the Market and the Consumer are crucial in determining insights that lead to choosing the best channels to connect the message to the consumer.
Using the NGEN Awards brief this session will take you through the step-by-step process to determine how to use facts and research to unlock an insight and then build a framework to implement it.
This year the brief focuses on Musicians Making A Difference (MMAD). MMAD is an Australian charity that transforms young lives through music. To download the NGEN Awards brief, click here.
The NGEN team will be sending out the Webinar details via email one day prior to this session.
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