Job Description

Head of Research

Job Summary
Ensure quality, execution and profitability of information tools.

Involves
Making sure the agency effectively uses the tools available to them and maximises their value to the clients business.

Satisfactions
Watching some really solid strategic ideas coming from the insights generated from the research tools on offer.

Advancement
MD.

Tips for getting the job
Understanding the opportunities, and shortcomings within a range of research offerings.

Career Profile

Kate Gunby

Head of Insights and Metrics, OMD


My first job was for Millward Brown in the UK where I started back in 1997. I did loads of quant analysis over loads of different categories; it was a great introduction to the research industry.
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